This project entailed identity generation, logo development, typeface pairing, letterhead design and application to a stationery set for a bizarre, fictional company based off an unusual term. I selected the word ‘pavonine’, meaning “of or like a peacock”. The Queen Pavonine Dream Boutique is a flashy, high-end emporium catering almost exclusively to transgendered women and drag performers. A motif of elegant transformation is supported by subtleties of the logo as well as in the distinct floral pattern throughout the letterhead package.
