Spoken Word Festival is a festival mixing a variety of acts to showcase and celebrate the spoken word in every shape and form. This year the program featured over 50 different acts showcasing their work for live audiences on smaller venues all across the city of Odense. As Spoken Word Festival is still a rather small festival, it was important to make some noise with this years identity, in order to simply get noticed, and reach out to the target audience.
Spoken Word festival is held in the same week as the “HC Andersen festival” A festival that appeals to a broad commercial audience. Therefore it was very important to make sure people heard of Spoken Word Festival as well. Therefore the approach to the posters had to be in your face. Speaking out loud! What better than to focus in on the lips, and have them yell out the happy message? We wanted people to play along on social media - #whitelipsspeaking
To keep the handmade approach of last years posters, with the vision to yell out the message LOUD this year, the typography was hand-painted with a big paintbrush using white paint. Making the letters in big scale resulted in great textures!
As part of this years campaign we made a stareetart project using the white lips from the posters. The project encouraged the bypassing crowd to play along, writing poetry, and messages on the wall. The streetart project was granted by Fra Gade til By
In order to get the word out early, while the posters was still in development, we printed hundreds of whitelips stickers, interacting with other advertising, appearing on signs, and making its presence at Tinderbox festival. Making people stare and wonder.