'Erase Vita :Erase your child's creativity' is a series of two short films that I made in collaboration with Basoli group, Nagpur as a part of my final graduation project at the National Institute of Design (NID), Ahmedabad, India.
The aim of the project is to highlight the importance of encouraging creativity in children. Primarily, the target audience is parents and teachers.
The story is in the format of a series of advertisements about a fictitious tonic that erases creativity from children’s minds. In a tongue-in-cheek, ironic manner, the movie shows how the creative child performs much better in various situations as compared to the child whose creativity has been erased.
Below are a few stills from the two films:
Character Design
Rahul: ordinary creative boy
Rahul- explorations
Rahul- turnaround
Rahul- expressions
 
Rohan:The Erase-Vita kid
Rohan- explorations
Rohan- before drinking turnaround
Rohan- After drinking turnaround
Rohan:Expressions
Mom
Mom-explorations
Mom- turnaround
 
Mom- Expressions
Character Lineup :Relative proportions
Storyboards