'Erase Vita :Erase your child's creativity' is a series of two short films that I made in collaboration with Basoli group, Nagpur as a part of my final graduation project at the National Institute of Design (NID), Ahmedabad, India.
The aim of the project is to highlight the importance of encouraging creativity in children. Primarily, the target audience is parents and teachers.
The story is in the format of a series of advertisements about a fictitious tonic that erases creativity from children’s minds. In a tongue-in-cheek, ironic manner, the movie shows how the creative child performs much better in various situations as compared to the child whose creativity has been erased.