Background
Traditionally law firms are branded in two ways. Either they're built from names or initials of name partners or from some kind of abstract name combined with a ”law firm” label. This time client tended to keep the name part flexible.
The goal was to create brand mark that could comfortably live around and along any names of partners. While there was no defined name whatsoever, the choice was to come up with unique generic symbol that could represent law practice. So we took the 'unexpected' Lady Justice route and ended looking at the sky.
