This award winning website for retailer Great British Meat Co. has grown from a tiny off-shoot into a healthy, self-sustaining e-commerce business. The site has been through several iterations, with lots of CRO (Conversion Rate Optimisation) work carried out to increase sales, reduce shopping basket abandonment and improve average customer lifetime values.
My Roles: Strategy + UX/IxD/UI Design
Regular usability and analytics audits are carried out to continually improve performance, making fine-tune adjustments to the user experience. The site was shortlisted for a 2014 Dadi Award for effectiveness, and was pipped at the post by retail giant Primark, which isn't bad for a hitherto unknown brand.
Now that the business case has been satisfied, the site is currently undergoing a responsive re-design to better cater for mobile and tablet users.
