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    Custom activation exhibit for Mercedes GLE Coupe at V&A Waterfront, Cape Town, South Africa
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Part 1 of a 2 stage activation project for the new Mercedes AMG GTS, saw the new Mercedes GLE Coupe being showcased at the V&A Waterfront in Cape Town.
 
Using the infrastructure created for the AMG GTS activation as a temporary space for the GLE Coupe and also as a teaser to the headline #MyAMGGTS campaign worked out brilliantly.
 
Approached by our friends at Bokeh fashion Film festival to realise their vision for the new Mercedes AMGT GTS activation, we included custom black flooring, custom fabricated 2k sprayed walling with integrated fabric lightbox graphics and a host of luxury fittings and fixtures. All of which were designed to easily accommodate the campaign changeover.
 
Specifically designed for a 3 city activation in Cape Town, Johannesburg and Durban, the exhibit is modular and designed to install in 8 hours.
 
Watch this space for the AMG GTS images....