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    Dedicated to the love for the game. campaigning, pos strategies,
Developing a corporate identity for Dunlop‘s new tennis collection.

Task Develop a name and look for Dunlop‘s first ever complete tennis collection as well as direct  marketing, print advertising campaign, POS strategies and give-aways.
Service Concept, Execution AgencyKarkalis-PR, Düsseldorf

Name and Logo development
The score 40:0 - pronounced 40:love - serves as inspiration for the name. The claim “40:love” does not only describe the superior position in the game but
proclaims: More important than victory remains the love and passion for the game.

brandlogo, audiologo, posters, direct mailing, info broschure, pos strategies and marketing

Audio Logo click to play