A quick but rather interesting project was to create an advertising banner for Heineken. The client was very specific that he wanted to get the most realistic brickwall-neonlight interaction as possible without having to actually build one. So we went forth looking for the most suitable twenty square foot brick wall around our office and scanned it and put under our handcrafted neon model.
With careful attention to the details of these seemingly simple shaders and elements we were able to craft a look that was realistic yet still a bit stylized in a pleasing way, just what the client wanted.
Cheers
Client: Imageynation Ltd.
Rendering by The Greypixel Workshop
Rendering by The Greypixel Workshop
Heineken London