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    We rebranded one of house music’s most iconic labels, evolving Hed Kandi’s famous identity to connect with a new generation.
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We rebranded one of house music’s most iconic labels, evolving Hed Kandi’s famous identity to connect with a new generation.
A new brand typeface (‘Kandopia’), a new graphic mark (‘the glint’) and patterns for Hed Kandi’s new website and other assets.
 
We developed a new core brand language that codifies its unique world of escapism, pleasure and house music.