Pacific Union College is a four-year liberal arts university in California's Napa Valley. Every year they were tasked to came up with a theme - this year's theme is 'HOME'.
This theme guides and influences projects and events throughout the year and is a major component of the college's branding. To that end, representations of the theme appear on digital platforms like website and social media and printed goods
such as posters, decals, t-shirts, etc.
For this tasked, i was given an opportunity to come up with a main key visuals in a form of vintage typography piece that really depicts their 'HOME' theme as well the environment and vibe of the campus which sits among the wooded hills of the Napa Valley – it's rural, rustic and unrefined.