Original Logo
I found the logo too busy and the colours too strong.
My aim was to redesign their logo keeping the key elements such as
the circular shape and the crown in tact so as to allow their existing customer base to
feel a sense of familiarity with the new logobut at the same time mordernize the style and colours.
Process
Minimize & Modernize current logo
Option 1 - Shapes & Banners
Option 2 - Character & Minimal
Font Variations for the Final Logo
Final Logo
