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    There's a fine brewery in Nizhny Novgorod, which named Malz & Hopfen. Really tasty draft beer is brewed here. At this time the brewer Rustam Aska… Read More
    There's a fine brewery in Nizhny Novgorod, which named Malz & Hopfen. Really tasty draft beer is brewed here. At this time the brewer Rustam Askarov give us an interesting challenge to put his unconventional product into the unconventional packaging. We are talking on PET. The whole concept of the beer is all about the ease. This is the key. Light ale with a low alcohol content in the light package. It should be easy to take it with you for outing, either in good supply or just several pieces. As easy as to pick up an empty container or, if desired, dispose it on an open fire. — It is a classic English ale. Light, summer beach beer, — said Rustam. And we did all the rest. When making this product, we have narrowly looked at the British vintage posters, dreaming of the white cliffs of Albion and cool beaches of La Manche, and were inspired by the Malika Favre's illustrations technique. Read Less
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Malz & Hopfen Легкий Эль

В Нижнем Новгороде есть прекрасная пивоварня Malz&Hopfen, в которой варят очень вкусное авторское пиво. В этот раз пивовар Рустам Аскаров, предложил нам интересную задачу: упаковать его нетрадиционное пиво, в нетрадиционную же для такого пива упаковку. Речь шла о ПЭТ.

Вообще вся концепция этого пива строится вокруг легкости. Это ключевое. Легкий эль с небольшим содержанием алкоголя, в легкой же упаковке. Его легко взять с собой на природу, как в большом, так и в малом количестве. Так же легко забрать с собой пустую тару или, при желании, утилизировать в открытом огне.

— Это классический английский эль, легкое, летнее пляжное пиво, — сказал Рустам. А мы сделали все остальное.

При работе с этим продуктом мы рассматривали винтажные британские плакаты, мечтали о белых скалах Туманного Альбиона и прохладных пляжах Ла-манша..

Фотографии прекрасных рук Георгия Сорокина и Риты Хорошо.


Malz & Hopfen Light Ale.

There's a fine brewery in Nizhny Novgorod, which named Malz & Hopfen. Really tasty draft beer is brewed here. At this time the brewer Rustam Askarov give us an interesting challenge to put his unconventional product into the unconventional packaging. We are talking on PET.

The whole concept of the beer is all about the ease. This is the key. Light ale with a low alcohol content in the light package. It should be easy to take it with you for outing, either in good supply or just several pieces. As easy as to pick up an empty container or, if desired, dispose it on an open fire.

— It is a classic English ale. Light, summer beach beer, — said Rustam. 
And we did all the rest.

When making this product, we have narrowly looked at the British vintage posters, dreaming of the white cliffs of Albion and cool beaches of La Manche.