Abrinq/Save The Children
The insight behind this campaign was to build a new communication message with the same tools used by fashion industry. So we invited five of Brazil's greatest fashion photographers, people who are used to show the beauty of the fashion world, but this time their talents were used to fight against something that isn't beautiful: child labor. It was a strategy to bring this issue closer to the consumer's life, making people questioning how the clothes they buy are produced.
Abrinq/Save The Children
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2571
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Published:

Abrinq/Save The Children

The insight behind this campaign was to build a new communication message with the same tools used by fashion industry. So we invited five of Bra Read more
490
2571
24
Published:

Creative Fields

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Attribution, Non-commercial

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