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    The insight behind this campaign was to build a new communication message with the same tools used by fashion industry. So we invited five of Bra… Read More
    The insight behind this campaign was to build a new communication message with the same tools used by fashion industry. So we invited five of Brazil's greatest fashion photographers, people who are used to show the beauty of the fashion world, but this time their talents were used to fight against something that isn't beautiful: child labor. It was a strategy to bring this issue closer to the consumer's life, making people questioning how the clothes they buy are produced. Read Less
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The insight behind this campaign was to build a new communication message with the same tools used by fashion industry. So we invited five of Brazil's greatest fashion photographers, people who are used to show the beauty of the fashion world, but this time their talents were used to fight against something that isn't beautiful: child labor. It was a strategy to bring this issue closer to the consumer's life, making people questioning how the clothes they buy are produced.