The Auric Hotel
The Auric Hotel is a luxury hotel modeled after the JW Marriott, but with a point of difference that Auric offers personalized tours of the city so that visitors do not have try and figure everything out on their own. I worked with Michelle Bui and Mollie Naig to create a logo, stationery, hotel room amenities, a soft open invitation packet, and several other items involved in the identity system. We designed the hotel as an international corporation that is already well-established, and is opening a new location in Vietnam to test out the new tours being offered.

While we worked collaboratively on the entire system and included everyone's input on the final designs, I focused on the elements in the soft open invitation packet.