YLF 2015: Happy childhood
Team: Vesa Markonsaari & Mikko Metso
Team: Vesa Markonsaari & Mikko Metso
Objective: Create a long-term campaign that should clarify the League’s brand and recruit members.
The goal is to get minimum of 10 000 new adult members within the next three years.
YLF 2014: Mind your health
Team: Vesa Markonsaari & Miika J.K Halmela
Team: Vesa Markonsaari & Miika J.K Halmela
Theme: Mental health belongs to everyone
Objective: Turn over the negative attitudes and preconceptions of mental health.
YLF 2013: Yippii ki-yay
Team: Vesa Markonsaari & Miika J.K Halmela
Objective: Challenge the attitudes of 25–30-years-old Finnish men and make them choose
more Finnish products and services, it has an effect on Finnish employment and welfare.
more Finnish products and services, it has an effect on Finnish employment and welfare.
