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    A brand strategy for revealing the value of Staples brand products through package design. The new creative strategy established a tiering syst… Read More
    A brand strategy for revealing the value of Staples brand products through package design. The new creative strategy established a tiering system that delineated between three levels of price structure: quick purchases, careful considerations and special occasions. A new design language was created for each product category, blending elements of Staples brand with new ones indicative of the category. Read Less
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