The naming process was a simple one for us because it makes perfect sense to develop an existing Vega brand, Fresh Cream, which was previously only a student awards initiative. Our concern with the Fresh Cream Awards was that the award itself had little to no recognition. There was no hype or ceremony to surround the students’ achievements. They merely received a discreet handshake and a certificate. To First Years, the words ‘Fresh Cream’ held no meaning, and to Second and Third Years, it held no weight.
We leveraged this opportunity in order to not only give students the appropriate recognition for their efforts, but to go beyond that by giving them a public platform to be showcased and celebrated. This simultaneously builds and strengthens the Vega brand internally, as well as communicates value to prospective students and the creative industry at large. So, in order to cover a myriad of bases, Fresh Cream, the publication was born.
This is an on-going, real-time project for us that includes constant updates and content creation and generation. We hope you enjoy it.
Sincerely, Editorial Team Nicole Reichlin, Hannah Shone, Kevin Dunbar, Kelvin Southwood