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    In late 2014, we were approached to create an animation communicating Lufthansa Group's new "7 to 1" strategic program. The program is made up of… Read More
    In late 2014, we were approached to create an animation communicating Lufthansa Group's new "7 to 1" strategic program. The program is made up of seven specific areas of action that serve one bigger goal: to be the first choice in aviation. While trying to establish a very distinctive and playful, yet corporate style, we decided to take the viewer on a seemingly effortless flight through a miniature studio set highlighting each of the seven areas of action. Read Less
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In late 2014, we were approached to create an animation communicating Lufthansa Group's new "7 to 1" strategic program. The program is made up of seven specific areas of action that serve one bigger goal: to be the first choice in aviation.
 
While trying to establish a very distinctive and playful, yet corporate style, we decided to take the viewer on a seemingly effortless flight through a miniature studio set highlighting each of the seven areas of action.
Credits:
 
Agency: DennerleinBrands GmbH
 
Creative Director: Thomas Dennerlein
Producer: Bartosz Bem
 
Direction: Bastian J. Schiffer
Art Direction & Design: Gregor Bonnet
Additional Illustrations: Steffen Bergemann
 
Production Coordinator: Simon Rauh
 
Animation: Simon Fiedler, Martin Pajak, Bastian J. Schiffer & Alex Bootz
 
Sound Design & Mastering: Axel Senn & Simon Rauh
 
Music licensed from Audio Network.
In addition to the long version that overviews the strategic program as a whole, seven individual animations were produced that explore each of the seven areas of action on a more detailed level.
Credits (Films 1–7):
 
Agency: DennerleinBrands GmbH
 
Creative Director: Thomas Dennerlein
Producer: Bartosz Bem
 
Direction: Bastian J. Schiffer
Design: Gregor Bonnet
 
Production Coordinator: Simon Rauh
 
Animation: Simon Fiedler, Martin Pajak & Bastian J. Schiffer
 
Music: Ziggy Has Ardeur
Sound Design & Mastering: Axel Senn & Simon Rauh
Stills
Animatic