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    In late 2014, we were approached to create an animation communicating Lufthansa Group's new "7 to 1" strategic program. The program is made up of… Read More
    In late 2014, we were approached to create an animation communicating Lufthansa Group's new "7 to 1" strategic program. The program is made up of seven specific areas of action that serve one bigger goal: to be the first choice in aviation. While trying to establish a very distinctive and playful, yet corporate style, we decided to take the viewer on a seemingly effortless flight through a miniature studio set highlighting each of the seven areas of action. Read Less
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In late 2014, we were approached to create an animation communicating Lufthansa Group's new "7 to 1" strategic program. The program is made up of seven specific areas of action that serve one bigger goal: to be the first choice in aviation.
 
While trying to establish a very distinctive and playful, yet corporate style, we decided to take the viewer on a seemingly effortless flight through a miniature studio set highlighting each of the seven areas of action.
Agency: DennerleinBrands GmbH

Creative Director: Thomas Dennerlein
Producer: Bartosz Bem

Direction: Bastian J. Schiffer
Art Direction & Design: Gregor Bonnet
Additional Illustrations: Steffen Bergemann

Production Coordinator: Simon Rauh

Animation: Simon Fiedler, Martin Pajak, Bastian J. Schiffer & Alex Bootz

Sound Design & Mastering: Axel Senn & Simon Rauh

Music licensed from Audio Network.
In addition to the long version that overviews the strategic program as a whole, seven individual animations were produced that explore each of the seven areas of action on a more detailed level.
Films 1–7:

Agency: DennerleinBrands GmbH

Creative Director: Thomas Dennerlein
Producer: Bartosz Bem

Direction: Bastian J. Schiffer
Design: Gregor Bonnet

Production Coordinator: Simon Rauh

Animation: Simon Fiedler, Martin Pajak & Bastian J. Schiffer

Music: Ziggy Has Ardeur
Sound Design & Mastering: Axel Senn & Simon Rauh
Stills
Animatic