Marta Comini's profile

The Gamines | brand identity

The Gamines® is the project that brights up my days the most.

The Gamines® is a brand who talks about overcoming the difficulties. We try to spread positive vibes all around while talking about  the struggles and joys of being a girl, a woman, a female. We believe in body positivity, in love for diversity. 
What makes us strong and real is the fact that all the girls involved with us feel a strong sense of community. With them we are building a squad: the gamines squad. 
A lot of girls in our squad live far away from each other, but thanks to social network they overcome distances.  With #thegaminesquad we want to invite everyone to join our squad of girlfriends! 

The idea of building a virtual squad came few years ago when we directly experienced it in our life.  When things get hard for us, we made it just thanks to our squad: a group of loyal friends able to support us no matter what.
We think that this is something very powerful, and we truly want to bring the same experience to anyone who is willing to join #thegaminesquad. 


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The Gamines is a brand founded by Marta Comini in 2009. Since the beginning the focus has always been on empowering women and spreading positive messages. Since the end of 2017, with the entrance in the team of Elena Maria Risi, The Gamines started the building of a stronger community: The Gamine Squad. The idea behind it is very simple: together we are stronger and we can overcome anything! 

This is what Marta and Elena Maria are experiencing. 
Marta Comini and Elena Maria Risi are two young women at the beginning of  their 30's. Ex high school colleagues, they are both Italian and live between Barcelona, Brescia, Turin and Helsinki. 
The Gamines | brand identity
Published:

The Gamines | brand identity

The Gamines® is the project that brights up my days the most. I started drawing The Gamines just for fun. I used to draw portaits of friends or c Read More

Published: