The self-proclaimed “plurifactual” artist Michael Endlicher explores the contingent relationship between words and visual imagery by providing a poignant artistic interpretation of the concept of “litany”. Reincarnations of his own written texts in the shape of various media – ranging from videos over photographic collages to light boxes – result in a multi-faceted system of cross-referentiality and a new form of textual criticism. In an attempt to visually unravel the intricate tapestry of Endlicher’s aesthetics, brand unit has developed the book design for his latest publication I am a Plurifactual Artist. Litanies of Self-invocation. Following his distinct visual language, the book layout ties together Endlicher’s own texts, paintings, videos and installations with essays written by the likes of Christoph Urwalek, Martin Prinzhorn and Anna Spohn, by using codes of common written language, a strict grid and meaningful typographical details. Furthermore, a referencing system as part of the book design provides guidance and clarity in an otherwise labyrinthine microcosm that manifests Endlicher’s dazzling artistic oeuvre.
Concept: Michael Endlicher; Art Director: Albert Handler; Graphic Design: Christoph Schörkhuber; Client Service & Project Management: Judith Zwanzger; Account Director: Andreas Oberkanins; Texts: Hartwig Bischof, Natalie Deewan, Michael Endlicher, Victoria Hindley, Martin Prinzhorn, Birgit Rinagl, Anna Spohn, Christoph Urwalek; Translation: Bettina Fichtenbauer-Reysach; Proofreading: Angela Endlicher-Strehl, Michael Endlicher; Image Processing: Mario Rott; Publisher: DISTANZ Verlag