THE BRIEF:
IKEA is known for finding ways to keep lowering the prices of their items. The task was to find an impactful way to highlight their price reductions in the store environment during their sale.
IKEA is known for finding ways to keep lowering the prices of their items. The task was to find an impactful way to highlight their price reductions in the store environment during their sale.
THE SOLUTION:
Ambient communication that uses IKEA kitchen items that appear to shred, pare and slice their price tags indicating progressively lower prices.
Ambient communication that uses IKEA kitchen items that appear to shred, pare and slice their price tags indicating progressively lower prices.
