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As part of a targeted marketing drive Abstract asked me to produce a conceptual design for a reward card scheme for the retail chain GNC who spec… Read More
As part of a targeted marketing drive Abstract asked me to produce a conceptual design for a reward card scheme for the retail chain GNC who specialise in sports nutrition and supplements. The aim of the project was to highlight the possible benefits a reward scheme would bring to the company and illustrate how such a scheme would be implemented. The Results: Conceptual card designs and finalised graphics were produced for a range of cards to cover the scheme's requirements as well as mock ups for a range of media including direct mailouts and in-store POS displays. The graphic collateral produced provided a great platform for Abstract to present the concept to GNC and sell-in their extensive range of services. Read Less
Published:
GNC Gold Reward Card Proposal.
Client: Abstract Print & Design
The Project: GNC Gold Reward Card Proposal
As part of a targeted marketing drive Abstract asked me to produce a conceptual design for a reward card scheme for the retail chain GNC who specialise in sports nutrition and supplements.

The aim of the project was to highlight the possible benefits a reward scheme would bring to the company and illustrate how such a scheme would be implemented.


The Results:

Conceptual card designs and finalised graphics were produced for a range of cards to cover the scheme's requirements as well as mock ups for a range of media including direct mailouts and in-store POS displays.

The graphic collateral produced provided a great platform for Abstract to present the concept to GNC and sell-in their extensive ran
ge of services.


GNC Gold Card Proposal - Dave Bowcutt




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