AWARD School Book 2015
AWARD School Book 2015

AWARD School is an industry recognised course for aspiring Art Directors and Copywriters that covers topics including idea creation, television, radio, outdoor, online, experiential, creative strategy, integrated media and new thinking. Each week students are given a brief to work on and tutors critique the work accordingly. At the end of the course, students submit their folio of work for judging by selected Creative Directors.

This body of work was awarded 1st place for Award School Perth 2015.

DULUX WEATHERSHIELD

Media – Poster
Audience – Home owners
Proposition – Long lasting exterior paint protection

COMMONWEALTH TRAVEL MONEY CARD

Media – Outdoor
Audience – Travellers
Proposition – The only currency you'll ever need
AUSTRALIAN VOLUNTEER COASTGUARD

Media – Integrated campaign
Audience – Recreational boaties and fishermen
Proposition – Out on the water, no one else can help you
Execution – TVC, press and outdoor installation
CHILD IMMUNIZATION AWARENESS

Media – Digital
Audience – Parents with toddler or young children
Proposition – Immunize your children to protect them from contagious disease
Execution – A sick baby crawls across the length of the leaderboard banner and coughs, spreading it's disease to the mock MREC banner beneath it. A message then appears, prompting the audience to click through for more information on the importance of immunizing children.
VIRGIN GALACTIC

Media – Experiential
Audience – Wealthy adventurers
Proposition – Experience the wonders of space travel aboard Virgin Galactic
Execution – The Virgin Galactic Galaxy Suite
Virgin would partner with a high class hotel, where guests would be given the option to upgrade their room to the Galaxy Suite. This suite would be transformed to resemble the inside of  a space shuttle, allowing guests to experience the wonders of outer-space as they would aboard virgin Galactic. Features would include; windows fitted with screens, a room service menu consisting of special space food, futuristic furniture and decor and Virgin Galactic information packs and videos.
AWARD School Book 2015
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AWARD School Book 2015

This year I was lucky enough to be selected for AWARD school 2015, a course for aspiring art directors and copywriters to learn from the best. Th Read More
5
248
0
Published: