Tokyo: A City Waiting to be Loved was a student project to make a branded campaign for a solution to a problem of a city of our choosing. I chose Tokyo, and my campaign seeks to get young people interacting more and starting romantic relationships in an effort to curb Japan's population decline.
The Kawaii-inspired logo for my campaign for Tokyo is comprised of 2 faces with a word bubble for both of them. The faces represent people talking and the Japanese character in the word bubble translates to “chat.”
