Client: Kenmore
Agency: Aisle Rocket Studios
Objective: This project was completed as an internship project where I was paired with a copywriter and worked closely with Associate Creative Directors to brainstorm, concept, develop, and present a branded Kenmore campaign that utilized a hand lettered style/aesthetic.
This project won a 2015 Silver American Advertising Award in the Student Integrated Consumer Campaign category.
Campaign Insights:
Approach: Target millennials to usher in a "new generation of Kenmore brand owners" through a more relatable and younger approach to look and feel, messaging and brand presence.
Style: Leverage existing Kenmore brand colors while infusing visually-engaging hand lettering to create a more youthful look and feel. Incorporate a bolder use of Kenmore's brand colors.
Concept and Lettering Sketches
Custom developed, handwritten font
Custom developed, handwritten font
Real Life Happens Hub Page
Real Life Happens Hub Page
Layout Design with "did you know...?" facts, user submitted photos, videos, quizzes, and appliance handbooks.
User submitted photos with hand lettered brand interaction.
"Real Life Moments" intro video slide
In-Store Point of Purchase Marketing: Floor Graphics
Copy: "Don't let brunch follow you around"
In-Store Point of Purchase Marketing: Floor Graphics (alternate versions)
Copy: "Don't let brunch follow you around"
Copy: "Don't let brunch follow you around"
Additional application of copy and design style
Product Step-Up Animation Slides
Print Advertisement Design Layouts
