Packaging design is one of my favorite parts of this industry. This is a packaging design for Good Dog, Bad Dog Co. for a line of dog treats called "Pupcorn". To branch this project out, I created the logo, branding standards style guide, eBlast and web banners. Below is the logo for Good Dog, Bad Dog Co. The design is based on that of yin and yang.

Below is the style guide for Good Dog, Bad Dog Co.

Below are images of the Pupcorn package line. The pop colors of green, orange and magenta will stand out among other animal treats on store shelves.

Below is a magazine ad promoting Pupcorn brand dog treats.

Below are web banners promoting Pupcorn brand dog treats. The objective was to take the same design idea while conveying the same message.

Below is an eBlast promoting Pupcorn brand dog treats.