V I V O BAREFOOT
An advertising campaign for a minimalist running shoe company, Vivobarefoot. "Be Connected" conveys the company's philosophy — running barefooted makes you connect to the earth, strengthens your muscle, and let your body understands its surrounding and natural movement.
The company creates thin, durable and lost-lasting shoes, making you feel like you're literally touching the ground
The idea is to show the connection between the runner and the surrounding - nature and city.
I used the red hexagon of the company's logo and lines to symbolize the connection.
Edited Photos
Deliverables
Catalogue, 3-sided brochure, polygon pamphets
3 posters
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