The Brief

Waldorf Astoria needed an advertising campaign to launch their new restaurant, LAO.
In an already crowded market place we were tasked to create a brand identity, tone of voice, look and feel and
photographic style that would help this flagship outlet succeed.

 

 

Creative Approach

We created a rich, colourful route that explored the heart of South East Asia. Subtly using textures like Teak, Thai silk, and Bamboo along with bright colours and Asian illustrative styles we brought a real flavour of the region to the eyes.
Using very detailed photography we wanted to really show the love and attention that goes into the food at LAO