I was working at Dahaf Ehad, a tradicional advertising agency from Israel, and I had the chance to work on some nice projects, like this one for jerusalem City Hall.
Differently than the previous year, on 2008 they had no special concept for the Sukka, until I came up with the visual concept of the campaign and they decided to make a "green sukka" following the green eco wave of the market. The campaign was made of bilboard, newspaper adds and street signs.
Michael Guri was the creative director at that time.
Differently than the previous year, on 2008 they had no special concept for the Sukka, until I came up with the visual concept of the campaign and they decided to make a "green sukka" following the green eco wave of the market. The campaign was made of bilboard, newspaper adds and street signs.
Michael Guri was the creative director at that time.
bilboard
Newspaper ad
Street sign
Rounded street sign
