INTRODUCTION
BRAND OVERVIEW
Ginger Beard Productions is a young film and motion graphic studio from Braintree, Essex, United Kingdom, that produces promotional and product videos, music videos, commercials, documentaries and motion graphic productions like videographic and character animation and any sort of website and app videos.
BRAND OVERVIEW
Ginger Beard Productions is a young film and motion graphic studio from Braintree, Essex, United Kingdom, that produces promotional and product videos, music videos, commercials, documentaries and motion graphic productions like videographic and character animation and any sort of website and app videos.
www.gingerbeard.tv
THE BRIEF
1. Logotype redesign in lettering style.
THE PROCESS
DRAWING PROCESS
DRAFTS EVOLUTION
BEFORE AND AFTER
EFFECTS AND CLOSE UPS
ISOLATED VECTORS
LAYOUTS AND MONOGRAMS
COLOR SCHEME
COLOR FREEDOM
As a logotype to be used in interactive and multimedia supports, there's freedom about using it on different color schemes.
These are some examples:
DELIVERY FILE
This is an Illustrator example of how I send the final logotype to the client in three different files (saved in PDF and AI.) One of them is ready for digital (RGB) and two of them for printing (CMYK and PANTONE.)
PROJECT OVERVIEW
