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    Branding for a Shoe Boutique.
Lipp Zapatos
Branding System
LIPP is a boutique store in Madrid, Spain that specializes perfectly hand-crafted shoes. Each of them designed with impeccable craftsmanship using the finest materials Spain has to offer. Meant for the determined and driven individual, with a great passion for travel and adventure, yet takes the time to enjoy the finer things in life. The branding and personality of the store, comes from the personality of the owner and finds a way to relate to the consumer.

This was based on the personality of a friend, for her possible, future endeavour.