People are nowadays always "on". Continuously we are digitally connected to each other . We are constantly in several places at once , but we ignore the 'now' . By ignoring the 'now' we create social alienation . We live in a rapidly changing technological world . Because we are constantly 'on' , we believe that we must respond directly to receive digital messages. The vibrations and beeps give us a sense of euphoria and provide an ego boost. To what extent are we still engaged in our current environment? It leads us. We become entrained in this stream , which protects us from the reality. It isolates us from the 'now' . We must have control over our technology , and not vice versa. Through the marketing and media we are forced to buy the latest technologt what will make us "happier" and more "sociable".