This is my old project for Yekaterinburg based underground night club called LIFT12. It was hard to finish this presentation due to the fact that much time has passed. But I tried
The club logo was inspired by the venue. There are two elevator shafts within the place, right in the middle of the building. Once we saw the elevators on the building scheme, it immediately came to our minds that they were a heart of some sorts. We’ve striven to mix several concepts in this logo like life in itself, energy and evolution. These concepts are an integral part of a heart, to our way of thinking. Hence the place has a moving force, the heart.
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