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IKEA Indonesia: "I Wish" Launch (Digital Campaign)

When IKEA opened its first store at Alam Sutera, Tangerang in October 2014, it was a dream come true to many Indonesians. For IKEA Indonesia launch, we created an online campaign where people can submit their other wishes on the website.

Over 300 wishes were answered, showing that IKEA really make wishes come true... Well, sort of.
The wish: I wish my life is more organized
The answer: Start by organizing your stuffs
The wish: I wish he's more certain about his feelings for me
The answer: PRESSA will hang your clothes, not your feelings
The wish: I with I have someone I can always count on
The answer: Lean on us
I wish there's someone welcomes me home | Welcome!
IKEA Indonesia: "I Wish" Launch (Digital Campaign)
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IKEA Indonesia: "I Wish" Launch (Digital Campaign)

ECD: Gary Caulfield, Alfa Aphrodita CD: Aldo Hutomo Sr. Copywriter: Intan Wangge Art Director: Dita Novianti Graphic Designer: Darma Adhitia, Pat Read More

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