25th Anniversary
Dubai Desert Classic is one of the biggest events in the UAE for golf and is highly anticipated for all golf lovers.
Since GN is one of the main sponsors it has rented out a chalet and space for an exhibition stand for the event.
The purpose of the chalet is for guests to come watch the games and network with each other. GN employees, adverting
seniors and media buyers are usually invited.
The client would like to have a new concept of branding the chalet and stands for the Dubai Desert Classic since it
is one of the most anticipated and the largest event in the UAE for Golf.
Required: A logo unit to depict “Celebrating 25 years of Dubai Desert Classic” - (DPS) Double Page Spread Ad - Stand Design
(with area for papers to be stacked from bottom) - Chalet Design (Flat Walls) - Giveaway Ideas - Interactive/Engagement
Element eg: photo opportunity or any other activity - Mall Activity to inform about the 25 years of Dubai Desert Classic supported
by Gulf News - Social Media Ideas
Logo and Theme Identity
The View
POS - Event Poster
The Chalet
POS - Player's Break Tent
POS - Flag
POS - Trophy - Bronze - Silver - Gold
POS - Interview Backdrop
POS - Souvenirs
POS - Souvenirs
POS - Souvenirs
TVC
Dirction 1
Back to 80's
Player coming from old times hits the golf ball continuation of hitting the ball every year screen then if the ball flying
over the screen from right to left and years digital numbers below the flying ball keeps scrolling fast, till it hits 2014 then the
ball falls in the hole, then unknown player stretch down to pick the ball and he stand up to see Gary one
of the most famous players in the 80's and he smiles - later 25th Anniversary screen show with CTA and
invitation to watch the game from the event chalet.
Storyboard Direction 1
Storyboard Direction 1
Direction 2
We are coming from everywhere
Players from different countries hits the gold but the ball fly so far a way to the horizon and break through the sky,
and the players search for the ball in their places but all invasion.
in another scene all the players in dubai air-port and quickly they find them selves driving golf car racing to the ball hole and the stop at the hole place looking inside in hasty way and from the players crowd one old player takes the ball from the hole and smiles as all the players surprise in a comic way looking at each other and all saying " how we came here! ", then later 25th Anniversary screen appears with CTA inviting for the event to see the greatest gathering.
Players names showing on game info bar
Mall game activation - Optishot Golf Simulator
Social Mall Activation
How to Interact
Register to play the game and participate in the 25th Anniversary of Dubai Desert Classic, get high score
and share it over the event Facebook page and chance to wine ticket to see the championship.
Post your photo and info in DDC app, your photo and name will be seen at big gaint screens at the
Mall and everyone will see you when you get high scores.
Facebook page timeline that feeds the mall activation
Posting Top Scores from the Mall game and The Latest from the Game in the Golf Club.
Magnet Golf Ball
-Try to get the Blue ball out the frame using the magnet handle to break through all the balls to the wayout hole.
- Get your Vouchre and win different fabulous prizes.
Make Art
- Use the colored balls in the boxes to generate artistic portrait of DDC champions.
- Use the colored balls in the boxes to generate artistic portrait of DDC champions.
you can look at the player photo viewed at the screen and start tracing it with the balls,
after you can swip over the photo screens to change to knew one
- All people can participate and share the work to complete the Image ,
their names will be viewed on the big screen and boards.
- The balls are Magnet, can be placed easily in a white plank holes on the board.
- Executing the idea needs color Study to compose the player shadow in the full image.
Excuation of the wall can be adapted in various ways as the balls can have phosphoric colors to glow in dark surrounding.
Tap Game
Pull the ball back and release to strick in the hole.
