Since 1938, an evening out in Melbourne's theatre district went hand-in-hand with the indulgence of a box of locally made Pink Lady Chocolates. Today we continue this tradition blending exceptional ingredients to perfect our premium, superfine chocolate, the ultimate chocolate experience.
The task was to develop a new identity for Pink Lady Chocolates. We took the task to heart and dove deep into the brands long history in Australia, discovering that the original Pink Lady store was opened up in the glamorous theatre district during the exciting art deco period. We took these visual cues and re-interpreted them into a modern and intricate visual language that we used to create a wide variety of packaging.
