Catalog redesign concept for Burpee Seeds and Plants
The catalog shows the connection between the health and beauty of an individual and their diet of fresh fruits and vegetables with no harmful chemicals or pesticides.
The message of the catalog is:
1. Growing your own food is a great way to live a more healthy, sustainable life.
2. No matter where you live, Burpee can help you grow your own garden.
From sketches to the studio
I art directed the photoshoot and styling.