056
We created the naming, visual identity and website to this new fashion brand. After studying creative routes, we got to the concept "glocal" bringing international references with a local approach, focusing on the local target (in this case, the inhabitants of Morumbi neighborhood). So, the name of the brand 056 recall to the 3 first numbers of the neighborhood ZIP code.
We developed a feminine logotipo that unites style and versatility, as 056's clothes do. The identity is based on light tone and on the a mix of florals and geometrical patterns.
