Re-branding: Charity Water
The brief is to give charity water a whole new image with the same mission : to bring clean and safe water to every person on the planet. After a lot of thoughts, the key message for the new image for charity water is water for freedom. Due to charity water is an organization that can bring back the basic freedom to the people of living in developing country. By using water color texture as a graphic mnemonic, logo design with the combination of wing and a water drop to communicate the message of "Water for Freedom".
Charity Water: Water for Freedom
Poster series: Poster 1
A kid holding a cup of clean water with a headline of : " I just need freedom to get eduation". To raise the awarenss of a lots of children still not able to get education because they don't have clean drinking water.
Children have to share the responsibility of the mother to walk for water every signle day. Their time mostly spent on this long distant journey make them lost the education opportunity.
Poster 2
A woman is holding a Jerry can to bring voice out the words from women: "I just need freedom to live".
These women are live in poor country with having a serious problem of water crisis. Every morning, they have to start their life with walking for water. It's a journey not only long and difficult, but also taking risk of their lives. Walk for water made them far away from their human basic right - Freedom. The basic needs of life has became a luxury desire in their eyes.
Poster 3
A group of women are having a great gather with their kids and friends to voice out the words from women: "We just need freedom to love".
The demand of these women are the simplest in the world. They just need clean water for their family and to have their own time to not miss the growth of their children. All they want is just to be a normal housewife but not walk for water every day.
663 million people in the world live without clean water. In Africa alone, women spend 40 billion hours a year walking for water. Not only does walking for water keep kids out of school or take up time that mother could be using to take care of her family, but the water often carries diseases that can make everyone sick.
Just some simple steps and you can help them to get back their freedom. So why not to donate? At these series of poster contain a message to tell people about the donation and also have the website, phone number and a QR code for you to go inside the charity water.
Campaign Idea
Logo Progress and Experimental poster designs.
