We actually took a really simple approach to this challenge. At the LA Auto Show, we brought in some unexpected influencers to give a unique frame of reference to the lineup of Ford vehicles. Sure, a TV commercial can tell you exactly what Ford wants you to think of the new Explorer. But what happens when noted style photographer Scott Schuman interprets it as a piece of fashion? Yes, the Fiesta certainly looks fun to drive. But can musician and party-expert Andrew WK tell us just how fun it really is?

 

We asked these questions and captured some entertaining and authentic reactions on an open auto show floor.