A level Work (Year 13, Grade 12): Coffee Shop Identity & Poster Design
The Teak Bistro is a newly established bistro that is based in Ho Chi Minh City. There are already a few design gallery café style in Ho Chi Minh City; however, The Teak Bistro plans to separate it from the rest. It will offer a range of beverages and hot delicacies. It is a modern bistro which will have wooden interior, hence the name teak. The bistro will have a mix-and-match style of interior furnishings that mixes vitality into its simplicity with a use of elegant splashes of colour. The bistro’s target audience will be adults aged 18 to 45 who seek an inspiring ambiance for their working day.
You are required to create the brand identity for The Teak Bistro and its advertising campaign. The design should reflect the atmosphere of the bistro and attract the target market. The branding of the product requires a logo, colour scheme, and typeface which will be used on company publications. You are also required to design an advertising campaign which will include a range of promotional merchandises.