We all know Linda to be incredibly busy — she calls herself an “all-rounder style multi-tasker cum communicator”. She runs her own label, Yesah, and as a practically one-woman show, has to deal with retailers, wholesalers, and production contractors, while drafting out new designs, sourcing for new fabrics, finding new concepts and ideas to work with for any upcoming collections or projects. She also works as a freelance wardrobe stylist, and on the side, DJs at fashion events. One project she’s most excited about at the moment is Yesah’s Identity Kit, a book/kit that includes all the past works of Yesah, including collaborations, special projects, inspirations and editorials. “It's part personal and part work so it's the best of both!” Linda says. “I hope to launch this in September during Yesah's 3rd Anniversary, as a way of giving back to all the collaborators who have helped Yesah bit by bit along the way.” We find some time to speak to her about her unique look, sense of style, and her work life.

Jessica, Self-employed, Watch from Daniel Wellington, Shoes from Pedder Red
Jessica did Browhaus' Colour Tweak treatment on her eyebrows, and uses the Browhaus Bi-Liner in Bronze and the Browhaus Precision Eyeliner

Jessica is one busy girl — when she isn’t preoccupied with social media and clients, she’s preparing to move into her new home, which she helped to design, and we caught her just a few days before she was due to fly off for a holiday. She’s also in the midst of preparing for her new online label, which she plans to launch in the third quarter of the year. With a background in business and an interest in fashion and design, Jessica’s putting her knowledge to good use, and isn’t neglecting her personal style in the meantime. We find out a bit more about her beauty must-haves and what she’s up to now.

 

Ellie will soon officially graduate from her Fashion Design course at Temasek Polytechnic, and is already looking forward to her next big step. “School meant endless hours of being cooped up in my studio, sketching, sewing, fitting and all that,” she says. “I would love to start a little fashion and lifestyle site that focuses on everyday pieces that we could buy. I'm still deciding what I should call it. I’d also like to keep up illustrating as my hobby.” She goes on to add that she wishes she had more time for all her boundless ideas and energy. “I wished I didn't need time for sleep or food, so that I can branch out on my works,” she says. “I've been meaning to work on other forms of design such as illustration, creative branding, stuff like that. And I should be working out more, and quit lazing about!” Although Ellie has a clear creative disposition, she also sees the importance of mixing it with a corporate mindset. “That would set you apart from the crowd, and isn’t that what will ‘win’ in this time and age?” We find out more about the spunky girl when we speak to her.

Jayne works with multi-label footwear stores Leftfoot and P.V.S., and says that her jobs basically entails pretty much everything to do with the stores and brands: from dealing with the buying and sourcing of brands and collections, right down to responding to customers' enquiries. “I would say my job is pretty interesting because every day is a different set of challenges. I don't really have a routine that I stick to, as my job scope is pretty broad.” Despite her workload, Jayne is currently working on her new house and has been watching everything come together with much excitement. We steal a few moments of her time as she shares about her beauty experiences, as well as what she’s learnt from work. 

If Debra looks familiar, it’s because she won our Shentonista of The Year 2014 contest, and each time we feature her, her style is consistently classic but outstanding. Working in the banking sector, Debra tries to be as disciplined as she can and not stay up too late at night as her work requires her to be very focused and meticulous. “My work entails number crunching, but it also requires a great deal of analytical skills.” she says. “The banking environment is also a very dynamic one, so I have to be very adaptable to change.” She still finds it important to maintain a balanced, active lifestyle, however, and goes spinning at the gym quite regularly, although she ideally hopes to exercise at least four times a week. We speak to her and find out about her beauty must-haves, and what else makes her tick.

 

Nobelle, Student, Dress from Reckless Ericka, Shoes from Charles & Keith

We spotted Nobelle just hours after she chopped off her long locks into this edgy pixie cut. The undergraduate student says she usually isn’t very experimental with her look, however; she merely wanted a change. Nobelle takes the opportunity to gain some work experience during the holidays, working in PR & events. “This translates to meeting a lot of different people, most more experienced than I am, as well as managing a plethora of unexpected situations,” she says. “I’ve learn that being confident, firm yet flexible is important.” Nobelle certainly exudes confidence, even though she says this wasn’t always so —  she used to be overweight and had a really bad skin condition, exacerbated by sensitive skin. These days, Nobelle’s striving to be as physically fit and active as she can, and is careful about what she uses on her skin. We speak to her to find out what else she’s up to at the moment. 

Fair-skinned and statuesque, Xi Xi caught our eye as she was strolling down Orchard Road. Xi Xi is a student, and her casual-cool style is befitting of her youth and adds some spunk to her sweet character. Originally from China, Xi Xi is currently studying at a local polytechnic. We took some time to find out what she’s up to at the moment.

This isn’t the first time we’ve seen Paulina around; she’s dressed in her signature style of clean classics, with a sporty twist in the form of her signature sneakers. This suits her job in events marketing, which requires her to be “super sociable and fun”, as well as creative and organised. It’s clear that Paulina likes to have a little fun with her dressing, and doesn’t take fashion too seriously. We speak to her to find out what else makes her tick. 

Li-An works in financial sales, and says she recently moved to a new company, which has expanded her client base exponentially. “I love meeting new people, and while there's more work involved, I'm thoroughly enjoying the chance to travel and challenge myself.” Li-An has also learnt how to reappropriate her everyday style for the office; this striking, cobalt blue jacket, which instantly jazzes up her monochromatic look, is one such example. We find out more when we speak to her

An immediate attention-grabber in this one-piece floral outfit, Tessa is no stranger to the camera. It turns out she’s had a few modelling and pageant stints before, although she has settled down to work in the banking industry. “Beyond handling finances, I deal with people from all walks of life and build relationships with them,” she says. “I do miss the thrill of competitions and contests though!” It’s a good thing then, that we spotted her in the middle of Raffles Place, and stopped her to photograph her and ask her some questions.

Ren Ran, Student, Skirt from American Apparel, Shoes from Beijing

We had initially thought that Ren Ran was a model, in town for Singapore Fashion Week, but it turns out that she’s still a student, and was actually here for a vacation from Beijing. She was due to fly off the next day, so we’re glad we managed to spot her. It was hard to miss her, really, in this lady-like ensemble of a cropped white top and full, washed denim skirt. Although she was a bit startled when we first approached her, the demure girl patiently took the time to answer some questions we asked in our halting Mandarin.

A look at what went on behind-the-scenes for our Browhaus x SHENTONISTA On-The-Ground Campaign shoot.

A SHENTONISTA Project and UNIFORM Production
For Browhaus

Saffron is a rising Instagram star, and as the winner of Browhaus’ BrowHunt contest, her star seems set to rise even further, but as we talk to her we find her to actually be your average, teenage girl- next-door. Born of Chinese and English heritage, Saffron peppers her speech with lah’s and the usual youthful tropes, worries about school, exams, and her future, and comes across as pleasantly down- to-earth, candid, and relatable. Read on to find out more about her in the last part of our Browhaus x Shentonista campaign.