This piece was my contribution to the Demand Zero campaign, a partnership with Global Zero and the Creative Action Network, intended to draw people's attention towards efforts to end nuclear proliferation.  

This was actually a tough piece to complete; the creative brief called for avoiding negative imagery like mushroom clouds or bombs, which was a challenge. After quite a few failed attempts, an idea finally struck while I was on a family vacation, and the rest of the image came together within a few days.

 

See more of the Demand Zero campaign here.

There are currently over 16,000 nuclear weapons in the world, a terrifying fact. However, only nine countries--represented by the nine peace lilies in the poster--have nuclear weapons. If they come together and Demand Zero, the result would be beautiful. You can learn more by checking out this two minute Global Zero video featuring Matt Damon, Morgan Freeman, Alec Baldwin, Zoe Kravitz, Naomi Watts, and Christoph Waltz, among others.