Development of promotional mechanics
Created several promotional games concepts, mostly for spirits promotions held in night clubs, and selected promotional prizes that matched promotional game and brands identity.
iPad game for Bayer. A simple game for their congress where player had to connect brand name with brand slogan.
Promotional game 5th Element for playing in bars and night clubs with promotors. Promotion objective was to increase awareness of Ballantine's brand (by not using Ballantine's logo) and to educate consumers about scotch whisky taste. ...There are four elements that influence whisky taste (water, earth, fire and air), so we decided to name the game 5th Element, which represented the whiskey itself.
The promotion: with every purchase of Ballantine's drink, consumer got to pick one playing card. The prize depended on which card he pick (free drink for the card with 5th Element logo, better luck next time for the empty glass card, flask for the water card, ball for the air card, lighter for the fire card and picnic blanket for the earth card).
The promotion: with every purchase of Ballantine's drink, consumer got to pick one playing card. The prize depended on which card he pick (free drink for the card with 5th Element logo, better luck next time for the empty glass card, flask for the water card, ball for the air card, lighter for the fire card and picnic blanket for the earth card).
Promotion game development and design for vodka premix drink Kaos.
Jameson scratch cards for self promotions in bars.
Promotional game concept for night club promotions with promoters.
Ramazzotti quiz on tablet computer for night promotions with promoters. (iPad wasn't developed yet)
