For years, different singing talent shows have unearthed some of the best and biggest performers in the entertainment industry. With the rise of hip-hop in South Africa, Vuzu Amp decided to bring a TV show where young and upcoming rappers can be discovered and mentored to be the biggest rap stars in South Africa. Using a cleaver storytelling device, our idea was to show role that The Hustle plays in the hard work and rise that one goes through to make it big in the industry.