Using a quote by Joan Holloway from AMC's Mad Men, this video silently depicts the narrative she gives to Peggy Olson on her fist day of work at the advertising agency. Placed in the 1960's, inspiration is drawn from 60's advertising, typography and design, aRedesign of on-air imaging of the alternative music channel MK. Some of SA's top bands were used as MK brand ambassadors to communicate the ethos or vibe of the channel.
