back to the basics
except keeping the red color we completely re-worked the logo (even the red was tweaked for added freshness).
a box is a box. therefore the new logo is also a square. following this string of thoughts, also the word-mark ‘powerbox’ was broken into two lines. equally powerful as the red, and a reminiscence of sport brands, our chosen font was the geogrotesque from the barcelona based emtype.
following the franchise idea of the powerbox system, it was all about developing a logo that would work anywhere and in any form. negative, black&white, on a a bag, or as a neon sign…
currently we are revising and updating the logo. stay tuned for an update!