CLUB MAHINDRA - New Visual Grammar (Special Days)
Club Mahindra is one of India’s leading timeshare vacation company from the house of Mahindra. Their core communication has always been about giving their members magical moments they’ll never forget.
The idea of the Club M posts is to use the brand’s visual mnemonic of Mandelas, and bring it out in a visually interesting way. The idea to use these hearts to showcase the various aspects of the Club Mahindra experience lends itself seamlessly to the brand’s idea of simple yet effective communication.
The 'Special Day's' series is to highlight various special day's around the year.
The idea of the Club M posts is to use the brand’s visual mnemonic of Mandelas, and bring it out in a visually interesting way. The idea to use these hearts to showcase the various aspects of the Club Mahindra experience lends itself seamlessly to the brand’s idea of simple yet effective communication.
The 'Special Day's' series is to highlight various special day's around the year.
WINNER of SILVER at DESIGNOMICS AWARDS 2014
WINNER of SILVER at Asia Consumer Engagement Forum (ACEF) 2015
