The Brief - D&AD 2015 Pantone
Reimagine your hometown through a new colour scheme.
Reimagine your hometown through a new colour scheme.
Think about everything that this identity could include, physical and digital:
logo, transport, wayfinding, etc.
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Campaign : Eating Colours Malaysia
'Pantone’s Eating Colours' allow users especially tourists to look for cultural and popular
Malaysian food through the selection of colours. Pantone brand highlights the detail of every range of colours
for objects and interiors. Having said that food is the culture of Malaysia, thus they have their own traditional names,
'Pantone’s Eating Colours' allow users especially tourists to look for cultural and popular
Malaysian food through the selection of colours. Pantone brand highlights the detail of every range of colours
for objects and interiors. Having said that food is the culture of Malaysia, thus they have their own traditional names,
this sometimes would be confusing for tourists to look for and order their preferenced food.
And as for the locals, using colours can be a new way to select meals or where they want to eat.
And as for the locals, using colours can be a new way to select meals or where they want to eat.
How It Works
Team: Chriztay, Sandy, Eujin
