Narrative Illustration: semester project
The 12 Greeting Card set was a project I began with the goal of creating a set of cohesive cards that covered a range of popular greeting card themes. Over a course of two months, I produced four card concepts to completion every two weeks. All the work is fantasy based, with content that reflects certain ideas or emotions felt upon approaching each card.
Each card went through the creative process of buzzwords or ideas; then thumbnails or small doodles, which were expanded upon in larger, linework compositions. The interior and exterior texts would be metered out in this stage. The linework was scanned and then projected onto a 12.5” x 14” piece of watercolor paper as the base of the painting.
After completion of each set of four, the paintings and spotlight illustrations were scanned in, adjusted in Photoshop, and then imported into InDesign as a 5” x 7” card file. The refined exterior and interior text would be added.